Cookie Policy

At bethefrontpage, we believe in transparency and making sure you feel comfortable with how our website works. This Cookie Policy explains everything you need to know about cookies and similar storage technologies: what they are, why we use them, and how you can control them.

We want your experience creating personalised gifts to be smooth, secure, and tailored to you. Cookies help us achieve that effortless excellence we’re known for, and because we respect your right to choose, we’ve made it simple to control what cookies you accept.

Legal compliance: This policy complies with the Privacy and Electronic Communications Regulations (PECR), UK GDPR, and reflects updates introduced by the Data (Use and Access) Act 2025. It should be read alongside our Privacy Policy.

Think of cookies as your website’s memory. They’re tiny text files, usually just a few letters and numbers, saved on your device when you visit a website. They help websites remember you and work properly.

Beyond Cookies

While we primarily use cookies, this policy also covers other storage and access technologies, including:

• Local Storage: Stores data in your browser for longer periods
• Session Storage: Temporary storage cleared when you close your browser
• Tracking Pixels: Small invisible images that track page visits
• Web Beacons: Similar to pixels, used in emails and web pages
• Browser Fingerprinting: Techniques that identify your device based on its characteristics

Under UK law (PECR), all these technologies are regulated similarly to cookies when they store or access information on your device.

What Cookies Can Do

Cookies help websites: remember you so you don’t have to log in repeatedly; save your work like keeping items in a shopping basket; understand preferences; ensure features function correctly; prevent fraud; and improve continuously based on how the site is used.

What Cookies Cannot Do

We use cookies thoughtfully and purposefully to make your gift creation experience effortless and special.

Making Your Experience Smooth

• Remembering your newspaper design as you create it, so you don’t lose progress
• Keeping items in your shopping basket between sessions
• Maintaining your login so you don’t have to sign in repeatedly
• Saving preferences so the website works the way you like
• Ensuring page transitions are seamless

Keeping Things Secure

• Protecting your shopping session from unauthorised tampering
• Preventing cross-site request forgery attacks
• Detecting and preventing fraudulent activity
• Verifying your identity when you return

Understanding How to Improve

• Seeing which features customers find most helpful
• Identifying where people encounter difficulties
• Testing new ideas before rolling them out to everyone
• Measuring page load times and performance

Not all cookies serve the same purpose. We’ve categorised them clearly so you understand exactly what each type does and why we need (or request) your permission.

These enable core website functionality. Without them, you couldn’t create your gift, complete your purchase, or use essential features. Under UK law (PECR Regulation 6(4)), we can use these without asking because they’re essential for the service you’re requesting.

These help us understand how visitors use our website so we can continuously improve the experience, fix problems, and make the gift creation process more effortless.

How We Protect Your Privacy

• IP Anonymisation Enabled: Google removes the last digits of your IP address before any processing
• No Cross-Site Tracking: We don’t use analytics data to track you on other websites
• Aggregate Data Only: Reports show overall patterns, never individual behaviour
• No Personally Identifiable Information: Google Analytics is configured to never collect names, emails, or personal details
• Data Retention Limits: Analytics data is automatically deleted after 26 months

Third-party data processing: Google Analytics is provided by Google Ireland Limited. Learn more about how Google processes analytics data →

These remember your preferences and choices to make your experience more personalised and convenient on return visits. While they enhance your experience, they’re not essential for basic website functionality, so consent is required under PECR.

If you decline these cookies, the website works perfectly. You’ll just need to set preferences each time you visit, and we won’t be able to personalise your experience based on previous interactions.

These track your browsing behaviour to show you relevant advertisements and measure how effective our marketing campaigns are. Because they follow you across websites and build interest profiles, UK law requires explicit consent under PECR.

What We Don’t Do:

• Sell your browsing data to other companies
• Share personal information with advertisers (they only see anonymous profiles)
• Track your entire internet browsing history
• Use sensitive information (health, religion, politics) for targeting

Third Party Advertising Cookies:

• Pinterest Cookie Policy
• Facebook / Meta Privacy Policy
• Google Ads Privacy Policy

We take cookie compliance seriously because respecting your privacy is part of making you feel special.

Privacy and Electronic Communications Regulations (PECR) 2003

• Clear information before consent — we explain what cookies do before asking for permission
• Specific cookie categories — you can choose precisely what you’re comfortable with
• Genuine consent required — we obtain active agreement, not assumed consent through pre-ticked boxes
• Easy to refuse — declining cookies is as simple as accepting them
• Easy to withdraw — you can change your mind at any time
• No cookie walls — we don’t block you from essential features if you decline optional cookies

Data (Use and Access) Act 2025

The Data (Use and Access) Act 2025, which came into force on 19 June 2025, introduces new exceptions for certain low-risk cookies, including those used solely for statistical analysis where data is anonymised and fraud prevention cookies that pose minimal privacy risk. While these exceptions exist, we maintain our commitment to transparency and continue to request consent for analytics and functionality cookies. In doing so, we exceed the minimum legal requirements.

Our Compliance Commitments

You’re in complete control of your cookie preferences. We’ve provided multiple ways to manage them.

Option 1: Our Cookie Banner

When you first visit bethefrontpage.com, you’ll see a consent banner with three clear options:

• “Accept” — enables all cookie categories for the full, personalised experience
• “Deny” — only accepts strictly necessary cookies; the website functions perfectly
• “Customise” — opens detailed controls where you can select specific cookie categories

Your choice is saved for one year. We give equal prominence to accept and reject options, following ICO 2025 guidance.

Option 2: Cookie Preference Centre

Visit our Cookie Preference Centre at any time to view all active cookies, toggle categories on or off, change your mind, or withdraw consent. Changes take effect immediately.

Option 3: Your Browser Settings

Every browser includes built-in cookie controls:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Safari (Mac): Safari → Preferences → Privacy
• Firefox: Menu → Settings → Privacy & Security
• Edge: Settings → Cookies and site permissions
• iPhone/iPad: Settings app → Safari → Privacy & Security
• Android (Chrome): Chrome → Three dots → Settings → Site settings → Cookies

Option 4: Advertising Opt-out Links

You can also control your cookie setting through the options below:

• Your Online Choices at youronlinechoices.com
• Google Ad Settings at adssettings.google.com
• Facebook Ad Preferences via your Facebook account settings.

Some cookies on our website are placed by other companies we work with to provide specific services.

Who Places Third-Party Cookies?

Analytics

Google Analytics (Google Ireland Limited) — website usage analysis. Privacy policy · Opt-out tool

Advertising

Facebook Pixel (Meta Platforms Ireland Limited) — ad delivery and conversion tracking. Privacy policy

Google Ads / DoubleClick (Google Ireland Limited) — display advertising and remarketing. Privacy policy

Payment Processing

Stripe (Stripe Payments Europe Limited) — fraud detection and secure payment processing. Essential for secure payments. Privacy policy

PayPal (PayPal Europe S.à r.l.) — PayPal checkout functionality. Only set when you actively choose PayPal as your payment method. Privacy policy

Our Responsibility

Cookie data becomes “personal data” under UK GDPR when it can identify you directly (cookies linked to your account or purchase history) or indirectly (device fingerprints, behavioural profiles built over time). All of your data protection rights extend fully to cookie data.

Legal Bases for Cookie Use

Cookie Type	Legal Basis
Strictly Necessary	Legitimate interests + PECR Regulation 6(4) exception (essential for the service you’re requesting)
Analytics	Consent (Article 6(1)(a) UK GDPR)
Functionality	Consent (Article 6(1)(a) UK GDPR)
Advertising	Consent (Article 6(1)(a) UK GDPR)

To exercise any data protection rights in relation to cookie data, contact us at privacy@bethefrontpage.com.

We may update this policy to reflect changes in our practices, new legal requirements or ICO guidance, or new cookies we begin to use. When we do, we’ll update the “Last Updated” date at the top and show a notification in our cookie banner for material changes. We’ll email registered customers for any significant changes requiring new consent.

As the ICO continues to update its guidance following the Data (Use and Access) Act 2025, we monitor consultations closely and update our practices accordingly. Your privacy is always our priority.

We’re here to help. If anything about cookies is unclear, or you’d like to know what data we’ve collected about you through cookies, please reach out.

If you’re unhappy about how we use cookies, please contact us first as we want to resolve any concerns. You can also complain to the UK’s data protection authority: